Unsettling Goods Campaign

On Dec 3, 2013, the United Church of Canada launched the Unsettling Goods campaign to promote a just peace between Palestinians and Israelis. The campaign targets settlement products such as SodaStream home carbonation drink machines, Keter household items, and Ahava beauty products.

“At Christmas, we tell the story of the wise men bringing gifts to Jesus in Bethlehem.” says Rev. Steve Berube, a United Church minister in New Brunswick who recently lived in Bethlehem as a human rights observer. “Today, the Magi would hit a 30 foot high concrete wall around the city built on Palestinian land. The International Court of Justice ruled 14-1 that the wall and all Israeli settlements are illegal under the Geneva Conventions.”

“We know Canadian consumers want to make ethical choices. Settlement products are unethical because they perpetuate illegal Israeli settlements on Palestinian land. We want to help shoppers make informed choices this Christmas season,” says Berube.

Major Canadian retailers have been approached by the United Church to express concerns that selling settlement products runs counter to their published corporate responsibility commitments.

In August 2012, General Council United Church of Canada passed a resolution that encouraged its members to “avoid any and all products produced in the settlements.”

For further information please contact:
Dale Hildebrand, Coordinator,
United Network for Justice and Peace in Palestine and Israel
Phone: 647-881-4369    E-mail: dale_hildebrand@sympatico.ca

Click this link for a Question and Answer summary of the background of the Unsettling Goods Campaign

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